[Brand Story]: European and American style, quality and fashion.
Release time:
2018-11-29
Breaking the traditional stereotype of children's clothing in China, the "Feitebeier" brand has maintained a mid-to-high-end style since its establishment, characterized by European and American styles, fashionable quality, and vibrant colors, opening up a new realm of cost-effective children's clothing.
Qingdao Feite Garment Co., Ltd. was established in 1999, located at the foot of the beautiful Laoshan Mountain in Qingdao. The company covers an area of 20,000 square meters, with a building area of 16,000 square meters. Since its establishment, the company has focused on product development and research, owning a complete production supply chain unique to the garment industry: from weaving → printing → embroidery → cutting → sewing → ironing → needle inspection → packaging → shipping, tightly connected and efficiently linked production lines and supporting production models. The company undertakes the production and processing of various high value-added and high craftsmanship garments. Currently, the company has over 400 frontline employees and an annual output value of 80 million yuan.
Feite Garment began developing its own children's clothing brand, fitbear, in 2009, and started developing high-end women's custom clothing - Feite Yipin in 2018. The main custom products include cashmere coats, women's suits, fashion, shirts, etc. Currently, the company has several senior fashion designers, striving to create a brand team that integrates research and development, production, and sales. The company currently has multiple online and physical stores, and Feite Garment is committed to providing high-quality and affordable products to consumers.
Xiajin Feite Garment Co., Ltd. was established in 2014, located in the Economic and Technological Development Zone of Dezhou City, Shandong Province. The company covers an area of 52,000 square meters, with a building area of 27,000 square meters. This is another new modern garment production base following Qingdao Feite. Xiajin Feite Garment Co., Ltd. mainly operates on a business model of order taking → production → product export, with export regions including Europe and the United States. The company's main clients include Walmart, Target, Carters, Gerber, etc.! Currently, there are over 600 employees, mainly producing baby and children's clothing, with an annual output value of 150 million yuan.
Core values of the enterprise: Integrity, Innovation, Service, Win-win!
Business philosophy of the enterprise: Customer first - create value for customers and provide professional and efficient services!
Feite people inherit glory and dreams, with the mission of creating a century-old enterprise and establishing a century-old brand, striving to build a world-class brand enterprise with unwavering spirit!