Fitbear/Fetterbelle
BRAND INTRODUCTION
Fitbear/Fitterbeier, a European and American children's clothing brand that sticks to its feelings, belongs to Qingdao Fitterbeier Garment Co., Ltd. 20 years of Europe and the United States children's clothing famous OEM experience, laid the strong production strength of the enterprise; the essence of the European style of inheritance, the formation of the brand's exclusive fashion tone; bold use of color, shaping the brand's exclusive personality.
As a new brand of infant clothing with both quality and taste, the Fitterbeier brand comes from the founder's idea of customizing personalized children's clothing in combination with foreign investigation and the current situation of domestic children's clothing. It is a brand with high cost performance and can carefully care for Chinese babies.
After in-depth exploration of the concept of fast fashion in China, from the selection of fabrics to the design of styles, from the focus of cutting to the inspection of garments, Fetterbeier has achieved the brand's exclusive ingenuity with one stitch and one thread of heart. Every child is the most beloved treasure of parents. Fitterbeier adheres to the parents' concentration, heart and care, and accompanies the growth of children in the form of children's clothing.
For children, love is companionship. On the mission of accompanying health, Fitterbeier selects high-quality fabrics and integrates the pursuit of excellence into exquisite manufacturing technology. Comfortable wearing experience, personalized color application, safe professional guarantee and multi-channel inspection system ensure that every piece of children's clothing is the same as the quality of OEM European and American counter goods, giving children the most intimate protection. Collecting traces of love in ordinary life is the attitude of life that Fitterbeier has always advocated.
Color is a symbol of childhood, reasonable color collocation can make children's childhood more interesting. To accompany the growth of children with a relaxed, open and inclusive attitude is Fetterbeier's pursuit as always. Fitterbeier is not only an infant clothing brand, but also a witness of love and growth, interpreting the selfless love of parents with exquisite comfort.
Children are sensitive to color, and the rational use of color in clothing is also of great help to the growth of children, giving children more color in their childhood.
Brand Story
There is a kind of love, for no reason; There is a kind of love, there is no end.
This is the selfless love of parents for their children.
From the moment the baby was born, the parents' hearts sprouted quietly and secretly promised to give the baby the most delicate care. And clothing as the first guardian of the baby's advent, just like the gentle embrace of parents, the need for soft and comfortable at the same time, but also the need for security and childlike color. For a long time, China lacks children's clothing enterprises that focus on production links and color matching. In order to solve this problem, the founder of Qingdao Feite Garment Co., Ltd., who has 20 years of experience in European and American children's clothing contract manufacturing, has decided to create a children's clothing brand that not only integrates the advantages of European and American children's clothing but also suits the characteristics of Chinese babies, so that Chinese babies can also wear safe, comfortable and colorful children's clothing. With a feeling of delicate care for children, he gave the famous brand a nice name "Fitterbelle" and treated each baby as a Fitters' baby.
Breaking the traditional Chinese children's clothing stereotype of conformity, the "Fitbeier" brand has continued its mid-to-high-end style since its establishment, with European and American style, quality fashion, colorful and colorful as the main style, opening a new world of cost-effective children's clothing.
Now, "Fitbeier" children's clothing new products have been available, become the choice of many Chinese parents, the founder is extremely pleased. Over the past ten years, the brand has been recognized and favored by hundreds of thousands of parents. Children's clothing carries not only the care of spring, autumn, winter and summer, but also the selfless love of parents for their children. "Fitterbeier", with a colorful posture with high cost performance, opens children's colorful childhood.
Brand Spirit
Fitterbeier, with the mission of keeping improving, creates cost-effective children's clothing. With European and American quality, colorful personality and creative styles, it endows children's clothing with spirituality and makes love and beauty leap forward and accompany you and me.
Brand vision
Fitterbeier, will give colorful childhood, let comfortable accompany children. With a never-ending pace of innovation, it has become a highly cost-effective children's clothing brand recognized by the industry and favored by parents.
Brand Mission
With quality, colorful, cost-effective, endow children with the connotation of love, protect children's beautiful childhood.
Brand concept
Simpler, more comfortable and more colorful;
Fitterbeier continues the European and American design style, and carries out exclusive design according to the ergonomic characteristics of Chinese children, accompanying children to grow up in a relaxed, diversified and comfortable manner.
Brand positioning
Selection of fabrics, custom styles, colorful elements. On the basis of European and American style, Fitterbeier carries out exclusive research and development and design. It is a comfortable children's clothing brand specially aimed at Chinese children, explaining the brand's fraternity and parents' meticulous care for children.
Brand Interpretation
Fitbear, the English combination of fit + bear,fit interprets comfort, and bear refers to children's interest. As a brand name, the interpretation of healthy and colorful childhood image. Fetterbelle is a transliteration of Fitbear, explaining that the brand is just like its own "little baby" for children. It highlights that Fetterbelle protects the healthy and happy growth of every baby with quality, personality, colorful brand tonality and fraternity feelings.